I would just fold the flop on this texture. We are going to have tonnes of stuff that doesn't want to fold in this spot which means we don't have to worry about folding too often with our underpairs.

We get bailed out briefly by the turn but the river looks like spew to me. We don't get value from anything really and he's never folding better. I think it's very unlikely he gets there with a straight and folds, which is kind of all we can hope for when we bluff here.

I think bigger sets just get it in on the flop or turn, so he rarely has those that we can get him off.